The Ellen McArthur Foundation is advancing the shift away from classical growth economic thinking by promoting the notion of the circular economy. This diagram maps the flows that would bring into economic processes: regeneration, renewal and recycling to minimise waste and negative environmental impacts.

A circular economy seeks to rebuild capital, whether this is financial, manufactured, human, social or natural. This ensures enhanced flows of goods and services. The system diagram illustrates the continuous flow of technical and biological materials through the ‘value circle’.

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